A resource created by a publisher to help prospective ad buyers evaluate advertising opportunities. -via Marketing Terms Website
A media kit is also used in the opposite terms. A prospective ad buyer might have a media that tells about their company. They would use this kit when reaching out to publishers in the hopes of scoring free editorial content on that media’s website (or in their print publications).
Media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, case studies, contact information, plus anything else that helps buyers make informed decisions. There are no static rules, and media kits vary greatly. However, they all share a common goal; to give prospective advertising buyers every reason and opportunity to make contact. -via Marketing Terms Website
I offer two different size media kits and each has their own goal, consequently each has their own information. The full kit has everything ad buyers and PR could possibly need to know about you, your site, and your many advertising options. The Quick Sheet has your most important information on one sheet – perfect for email! I also offer Business Card design.
Every PR rep or marketing company I have worked with has asked for a media kit with my advertising rates, traffic statistics, and, if available, my demographics. Your media kit is the document you can send to PR and marketing reps, potential advertisers or vendors, and anyone else who may be interested in working with you. It’s your opportunity to tell people why they should work with you. -via BlogHer
If you want to be a professional blogger, you need the tools to back that up. Personally, when I just sent emails I got more “No’s” than “Yes’s” but, when I began sending a media kit to companies, I began seeing:
- more (and better) product reviews
- more sponsored posts
- more advertisings
That is something I must find more information about, i appreciate you for the posting.
Hi! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog article or vice-versa? My blog discusses a lot of the same topics as yours and I feel we could greatly benefit from each other. If you might be interested feel free to shoot me an e-mail. I look forward to hearing from you! Excellent blog by the way!
I found you on the blog hop and now Im following you! Please check out my blog and follow me, http://toesthattwinkle.blogspot.com/ I also wanted to say how much I love your blog and reading the posts!
Here from a blog hop and happy to meet you,
<3, New Follower
Get a dose of laughgter at A Taste of T
Very useful information. follow ur blog from boost your buzz blog hop. Please follow my blog, http://momsfocusonline.com/time-to-follow-blog-hop-for-july.html
Stopped by from Boost Your Buzz and I am now following you thru GFC. I am still kinda new to blogging with about 4 months so I still stumble some (like adding my twitter site, I put blog instead) but I am learning from those little mistakes. Stop by and say hello when you get a chance. Thanks.
Mary@http://mmbearcupoftea.blogspot.commm
I still have to make a media kit.
I have read all about how. I just have done it yet.
I am a new follower from boost your buzz. Pleasure to find you through this fun event.
Laurie
from
http://www.grandmasezso.com (review/giveaway blog)
Please do drop by anytime.
Hiya I’m your newest follower from the Boost Your Buzz Hop. Please stop by A Little of This and a Little of That and follow back. Have a super week!
http://alittleoftheother.com
Stopped in from BYB…thought I would say hi. I love informational blogs like this. I am looking forward to reading more! HAGW! Sue